When you work in commercial real estate sales or leasing, you do have to know where the enquiry is originating from. As the property market changes and the year advances, enquiry will be moving from and throughout the different kinds of marketing tools available.
When you know the marketing that is working, focus your efforts on optimising the levels of enquiry.
To keep an eye on the appropriate levels of enquiry from each property project, a system just like the following will assist you:
The office receptionist should be the first place of contact within the workplace. Every call and person entering into the office ought to be infiltrated the workplace receptionist so the query can be categorised. It should also be stated that the choice of receptionist is important to the image that your office provides. The receptionist must have an extraordinary telephone way and an enjoyable manner to welcome any visitors to the workplace.
The receptionist will have to recognize how or where the enquiry is coming from, and to whom it will be directed. Ensure that every property query is subsequented and actioned. It is a sad reality that some
Real Estate Realtor salesmen take too long to act on a query.
As part of this process, the receptionist will need to have actually an arranged approach to tracking inbound details and enquiry. Spread sheets must be used on a daily basis so the numbers can be analysed weekly and monthly. The numbers in themselves become a significant point of conversation in any listing discussion and the sales pitch for marketing campaigns.
All enquiries need to be divided in between sales agents and salesmen. This will soon provide you trends between those that are more effective than others. It will also show you the sources of query that are more reliable in today’s property market.
When the property query reaches the salesperson, additional questioning will enable property credentials and importance to take place. You can use a basic form for this procedure so that the exact same concerns are asked each time with each enquiry. At the end of each day, these enquiry sheets should be entered into the home database for the sales representative and the office.
One of the common failures of the typical real estate office today remains in the approximately date entry and maintenance of information into the database. Accurate and prompt details will enable the cross marketing of properties to all of those individuals that have made earlier home query. This is where settlements stare and sales are made.
From the levels of query concerning the workplace, it is vital to comprehend the geographical area of generation of that enquiry. You should see a distinct main area of enquiry from the surrounding precinct, followed by a secondary area of enquiry in the higher and larger organisation and investment community. When these locations are defined, is much easier to develop your efficient property marketing projects.
From the tracking of property query you can track the types of enquiry throughout the year. This will tell you whether the query is moving from property investors to owner occupiers, the types of residential or commercial property needed locally, and the price or lease varieties that are more popular. They are separate criteria that need different target marketing projects subject to the home type and location.
When you comprehend the sources of local residential or commercial property enquiry, you can take specific steps towards efficient and specific marketing campaigns. It is clear that today’s property market is more challenging and pedantic. On this basis targeted marketing projects are more vital than ever before.